Creative leader with over a decade of experience leading brand-defining campaigns for global luxury and tech leaders. Proven track record in leading multidisciplinary teams to deliver innovative, data-driven storytelling across digital, retail, and experiential platforms.
Creative leader with over a decade of experience leading brand-defining campaigns for global luxury and tech leaders. Proven track record in leading multidisciplinary teams to deliver innovative, data-driven storytelling across digital, retail, and experiential platforms.
Info
Awards
Fashion 2.0 Awards
( 2013 )
Best Website
Fashion 2.0 Awards
( 2012 )
Experience
( 2022 — Present )
Bergdorf Goodman
( 2021 — 2022 )
Vince
( 2019 — 2021 )
Barneys New York
( 2015 — 2017 )
Freelance
( 2013 — 2015 )
Marc Jacobs
( 2012 — 2013 )
Expertise
Design Direction
Art Direction
Creative Strategy
Creative AI Integration
Data-Driven Storytelling
Branding & Identity
Scalable Brand Systems
Strategic Rebrands
Interaction Design
Digital Design
Editorial Design
Lookbooks & Campaigns
Environmental Graphics
Typography
Contact
Selected Work
Vince
Brand & Campaigns
Design Direction
Rooted in the brand’s California origins, the annual spring sale is defined by a distinctive type treatment paired with imagery set in Joshua Tree. Thoughtful spatial compositions and layered photography build depth and a sense of place. The design direction unifies typography, composition, and color while preserving the brand’s intimacy and ease across campaigns.
Amazon
Brand Activations
DESIGNERSAndrew von Haslingen, Angela Richard, Callie Zabilski, Carl Razazi, Hannah Silverman, Kristen McKee, Lindsey Lewers, Mahry Yazliyeva, Marissa Rozenfeld, Priscilla Villalba, Seen Rongkapan
COPYWRITERSAlexia Amoriello, Chelsea Liston, Sherene Lynch
PROJECT MANAGERSJemell Tatum, Kevin Roff
Creative Direction
Design Direction
Within Brand Activations at Amazon, campaigns introduced viral and emerging brands while amplifying established partners through exclusive launches. From virtual try-ons to immersive digital storefronts, each activation brought together brand knowledge, market insight, and cultural awareness to position products across touchpoints. More than 260 campaigns were launched, consistently surpassing engagement benchmarks and exceeding revenue goals in over 90% of cases.
The Window
Barneys New York
DESIGN DIRECTION
GRAPHIC OPENERSEdward Leida
Editorial Design
The Window, Barneys New York’s in-house magazine, brings together city guides, editorial stories, and interviews with designers including Thom Browne, OAMC, and A-COLD-WALL*. Ready-to-wear, fine jewelry, beauty, and accessories are captured through the lens of photographers including Christian MacDonald, Richard Pierce, and Gregory Harris.
The Black Leather Jacket:
Christie’s
Auction
Environmental
Editorial Design
In collaboration with White Columns and The Center, Barneys New York commissioned a series of one-of-a-kind motorcycle jackets for a charitable auction at Christie’s. Twenty-three pieces were created by Azzedine Alaïa, Joseph Altuzarra, Susan Cianciolo, Dan Colen, Tim Coppens, Kim Gordon, Ella Kruglyanskaya, Helmut Lang, Glenn Ligon, Nate Lowman, Isabel Marant, Marilyn Minter, Dries Van Noten, Rob Pruitt, Ugo Rondinone, Sterling Ruby, Borna Sammak, Givenchy by Riccardo Tisci, Alexander Wang, Anicka Yi, and Lisa Yuskavage.
Bergdorf Goodman
Lookbooks
Design Direction
Digital Design
These digital lookbooks and brand stories take shape as immersive web experiences. Each page pairs imagery with subtle, elemental graphics that reflect the featured brand. Through considered motion and typographic detail, the work brings the collections to life.
Bergdorf Goodman
On-Figure & Still Life
PHOTOGRAPHERSClément Pascal
Brocke Lyons
STYLISTSNancy Goold
Rebecca Fallon
Phillip Groves
Art Direction
A clean, luminous approach allows each brand—Manolo Blahnik, Westman Atelier, and Victoria Beckham—to maintain its identity while existing within Bergdorf Goodman’s world. Considered styling, soft lighting, and refined still-life composition evoke warmth and modernity, reinforcing a sense of authority in what’s next. The result is a quietly confident narrative that highlights product, craftsmanship, and cultural relevance without excess.
Chapters by
Bergdorf Goodman
Design Direction
Editorial Design
Each season unfolds through a curated edit of ready-to-wear, fine jewelry, beauty, and accessories. Visual narratives, shaped by photographers including Bryan Liston, Geordie Wood, Christian MacDonald, Stef Mitchell, and Jeremy Everett, bring the edit into focus. These stories extend into immersive digital lookbooks and dynamic social content, carrying the spirit of the season across every touchpoint.
Studio Job Holiday
Barneys New York
WINDOW CONCEPTSMatthew Mazzucca
Theresa Silva
PRESSArchitectural Digest
Vogue
W Magazine
Environmental
Barneys New York’s flagship holiday windows, developed with Studio Job, center on the theme Love Peace Joy. The installation brings together a range of collaborators, including Rob Pruitt, Nils Lindstrom, Nick Cave, South Park creators Trey Parker and Matt Stone, Christie’s, and Tidal.
Art Fair
by Juergen Teller
Editorial Design
In Juergen Teller’s spring campaign for Barneys New York, Karlie Kloss moves through Palm Springs and Miami, set against the surrounding art landscape. Art Basel, Design Miami, and the de la Cruz and Rubell Family Collections frame the season’s looks.