Love Letters to New York
Category: 360 Campaign, Advertising
Bergdorf Goodman’s citywide campaign, Love Letters to New York, is an interactive digital intiative and immersive in-store installation celebrating the luxury retailer’s love for New York City. The campaign invites anyone to write a love letter to NYC and features an assemblage of love letters and poems written by an expansive roster of fashion icons and cultural influencers including Hari Nef, Debbie Harry, Lauren Hutton, Alek Wek, Anh Duong, Irene Neuwirth, Jason Wu, Michael Kors, Marc Jacobs, and Peter Do.