Nickel & Diner
Category: Visual Identity, Branding
Nickel and Diner serves New American cuisine and upgraded diner classics with a focus on the freshest locally sourced ingredients available. To illustrate their fresh and eclectic approach to American cuisine, crisp lines and direct iconography were implemented in their branding. A new logo adds a playful spin while sweet and deliberate colors of salmon, mint, and periwinkle help delineate between brunch, lunch, and dinner.