Barneys New York
Love Peace Joy Project

Barneys New York collaborated with Studio Job and artists to create the Love Peace Joy Project, an immersive seasonal experience. Studio Job’s irreverent iconography became the connective visual language across the campaign, extending from the holiday windows into stores, packaging, printed collateral, and a limited-edition product collection.

The experience also supported the newly launched Barneys New York Foundation through a social campaign and The Love Machine, an interactive vending experience that turned charitable donations into holiday surprises. Collaborators across the project included Nick Cave, Rob Pruitt, Ebony G. Patterson, and South Park creators Trey Parker and Matt Stone.

The campaign unfolded at architectural scale, transforming both New York City locations across multiple floors. Studio Job’s graphic language repeated throughout the spaces, with shifts in color and density to create rhythm.