Selected Work

Vince
Brand & Campaigns

Design Direction

Rooted in the brand’s California origins, the spring sale pairs a distinctive type treatment with imagery that echoes the tenderness of Joshua Tree. Olivia Malone’s photographs for the pre-spring collection extend across subway installations and wild postings. Triptych compositions reflect the Vince ethos, while earthy tones evoke California warmth. The design direction unifies typography, composition, and color while preserving the brand’s intimacy and ease across campaigns.

Amazon
Brand Activations

DESIGNERSAndrew von Haslingen, Angela Richard, Callie Zabilski, Carl Razazi, Hannah Silverman, Kristen McKee, Lindsey Lewers, Mahry Yazliyeva, Marissa Rozenfeld, Priscilla Villalba, Seen Rongkapan

COPYWRITERSAlexia Amoriello, Chelsea Liston, Sherene Lynch

PROJECT MANAGERSJemell Tatum, Kevin Roff

Creative Direction
Design Direction

At Amazon, Brand Activations redefined experiential marketing within a fast-evolving digital landscape. The multidisciplinary team developed campaigns that introduced viral and emerging brands while amplifying established partners through exclusive launches. From virtual try-ons to immersive digtal storefronts, each activation combined deep brand knowledge, market insight, and cultural awareness to position products that resonated with customers resulting in unprecedented levels of engagement across the platform.

The Window
Barneys New York

DESIGN DIRECTION
GRAPHIC OPENERSEdward Leida

Editorial Design

Barneys New York’s in-house magazine The Window features city guides, stories, and exclusive interviews with leading designers including Thom Browne, OAMC, and A-COLD-WALL*. The magazine showcases ready-to-wear, fine jewelry, beauty, and accessories as photographed by Christian MacDonald, Richard Pierce, Gregory Harris, and more.

Christie’s Auction
Barneys New York

Environmental
Editorial Design

Barneys New York partnered with White Columns and The Center for The Black Leather Jacket auction. For this event, the luxury retailer commissioned celebrated artists and designers to create black leather motorcycle jackets for a charitable auction at Christie’s.

A total of 23 one-of-a-kind leather jackets were created by Azzedine AlaÏa, Joseph Altuzarra, Susan Cianciolo, Dan Colen, Tim Coppens, Kim Gordon, Ella Kruglyanskaya, Helmut Lang, Glenn Ligon, Nate Lowman, Isabel Marant, Marilyn Minter, Dries Van Noten, Rob Pruitt, Ugo Rondinone, Sterling Ruby, Borna Sammak, Givenchy by Riccardo Tisci, Alexander Wang, Anicka Yi, and Lisa Yuskavage.

Bergdorf Goodman
Lookbooks

Design Direction
Digital Design

These digital lookbooks and brand stories are enveloping web experiences designed to guide the client’s shopping journey. Each page combines striking imagery with subtle, elemental graphics that echo the personality of the featured brand. Through considered motion and typographic detail, the lookbooks bring the collections to life and invite discovery.

Bergdorf Goodman
On-Figure & Still Life

PHOTOGRAPHERSClément Pascal
Brocke Lyons

STYLISTSNancy Goold
Rebecca Fallon
Phillip Groves

Art Direction

Radar is Bergdorf Goodman’s invite-only program celebrating next-generation designers with distinct points of view. This season spotlights Recto, Aliette, and Casablanca Paris as worn by The White Lotus’s Brittany O’Grady.

The still life imagery created for the seasonal mailer embraces a clean, luminous aesthetic that unifies the campaign. Manolo Blahnik’s fringe boot lends a refined Western touch, while softly lit compositions for Westman Atelier and Victoria Beckham evoke warmth and modernity.

Chapters by
Bergdorf Goodman

Design Direction
Editorial Design

Each season, Bergdorf Goodman unveils a curated edit of ready-to-wear, fine jewelry, beauty, and accessories captured through the lens of celebrated photographers like Bryan Liston, Geordie Wood, Christian MacDonald, Stef Mitchell, and Jeremy Everett. These standout pieces are reimagined as immersive digital lookbooks and dynamic social content, bringing the spirit of the season across every touchpoint.

Studio Job Holiday
Barneys New York

WINDOW CONCEPTSMatthew Mazzucca
Theresa Silva

PRESSArchitectural Digest
Vogue
W Magazine

Environmental

Barneys New York’s flagship unveiled holiday windows by Studio Job, the Antwerp- and Amsterdam-based design firm founded by Job Smeets and Nynke Tynagel. With the lively theme Love Peace Joy, the installation featured collaborations with Rob Pruitt, Nils Lindstrom, Nick Cave, South Park creators Trey Parker and Matt Stone, Christie’s, and Tidal.

Art Fair
by Juergen Teller

Editorial Design

In Juergen Teller’s spring campaign for Barneys New York, supermodel Karlie Kloss explores Palm Springs and Miami’s vibrant art scene. From Art Basel and Design Miami to the de la Cruz and Rubell Family Collections, the campaign captures the season’s most striking looks amid iconic cultural backdrops.

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